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Design. Develop. Market.
Hello, we’re Sonnie Design—a full-service design firm. We specialize in branding, web design, app development, and digital marketing.
In short, we can do it all.
Featured Work
We digest all your thoughts, ideas, and aspirations to deliver the solutions you need to achieve your goals.
National Black Caucus of State Legislators
Event Branding & Production - Print Collaterals
Exelon
Event Design
The New Party
Event Branding & Production - Brand Identity
Janus App
Web & App Development
African American Mayors Conference
Event Branding & Production - Print Collaterals
Collectively App
App Design
Mississippi Policy Conference
Event Branding & Production - Print Collaterals
The Cali Day Party Golden State Collective
Event Branding & Production - Brand Identity
The Las Vegas Experience
Event Design
Taroue Brooks
Web Design
African American Mayors Conference
Event Branding & Production - Print Collaterals
NBCSL
Event Design & Production
The Las Vegas Experience
Event Design & Production - Visual Identity
Coral Labs
Brand Identity
Coming Soon
What We Do
We’re not limited to a particular product, channel, or capability.
We let the outcomes you need determine the approach we take.
01
web design
Web Development Process
We initiate a collaborative process where your team is involved in every step to create a frictionless and delightful experience for your customers.
We start our web design process with a conversation to identify your business goals and objectives for your website and to truly get to know you and your business brand needs better. Together we draft a timeline and project plan ideal to deliver an innovative web design enriched in future-forward technology.
To honor our partnership of tailored strategy and design, we conduct extensive research on our end of your industry, competitors, audience, and even interviews with internal stakeholders to ensure the design is successful for your business.
Once the research is complete, we lay the plan's foundation by creating a sitemap and wireframe mapping out key features, functionalities, and structure of your new website. With your approval, this step ensures our joint effort throughout the project and guides our team through completing your design.
Working collaboratively with your team, we determine what content is necessary and valuable to your customers, as well as where to place it to help drive conversions and build sustainable growth for your business.
With your input and business goals in mind, we bring your brand to life through custom human-facing graphics and visual elements targeted toward your audience for good user experience and created in future-forward technology, guaranteeing a successful new web design.
digital
02
Set The Right Direction
At Sonnie Design, we are never satisfied with the status quo—we consistently employ intelligent strategies to create powerful campaigns that move the dial and yield exceptional results for you.
At Sonnie Design, we help our clients identify and engage their audience on the social media sites they enjoy using. Before we begin, we complete a social audit and competitive analysis of your brand so that we can formulate a strategic social plan that is customized to the needs of your organization.
“Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or 'likes' to develop an in-depth idea of the social consumer.”
Display advertising - Is a powerful strategy providing incredible branding and awareness exposure for your brand. Through an unmatched selection of advanced targeting strategies, Sonnie Design skillfully presents your banner ads across websites—keeping your organization top-of-mind for prospects. We use next-generation targeting techniques to ensure your Display advertisements appear in front of your target audience at every point in their journey.
Social, video, and app advertising - Marketing via social media will consist of display ads, which will be video or graphical. Advertising will also include a consistent social media presence through the use of organization profile pages on social media networks.
Email marketing provides the perfect opportunity to connect and grow your revenue!
Political - Email marketing is one of the most important fundraising tools that social impact organizations use. It’s an inexpensive way to reach many people at a moment’s notice. It’s also an easy way to send out mass appeals. And with the click of a button, you can guide supporters directly to your donation page.
Business - Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Consumers love a story that inspires them. They love to hear about your adversities, triumphs and what makes you unique. All of this will play an important factor in whether or not they will choose your product or service, or choose to support your political campaign.
If you tell your story the right way, you can build a priceless emotional connection between you and consumers. But if you could do this, you would have done it a long time ago, right?
Storytelling is more than just stringing words together. Our job is to take your information and develop fresh story ideas, supply creative writing and design messaging plans that are geared towards your company’s vision. We develop verbal creative writing to be used across media platforms, which includes web, print, packaging, digital, radio, video and environmental.
03
ux/ui design
Shape The Customer Experience
Design user experiences and interfaces that serve people's needs in intuitive, elegantly simple ways.
Prototyping is a powerful technique in digital application design, for both customers and development teams. Prototypes are visual representations of the page structure and layout, illustrating structural arrangement of different components on the page and the relationships between those components.
We create interactive prototypes to illustrate how a design will function, communicate, and feel. Prototypes are great for showing the proposed design on the target platforms both in design reviews with the product team and in evaluative research sessions with target users.
Wireframing activities include: User story mapping; User flows; Iterative testing; Conceptual (low fidelity) wireframing; and, High fidelity wireframing.
Delivering a complete digital experience is like glue binding together all touch points, connecting devices, and creating omni-channel experiences. Using best practices and techniques, with a thorough understanding of all the latest technology tools, Sonnie Design's strategy and UX team can create solutions that are both intuitive to use, and tailored to match our clients’ specific user tasks and business goals.
User research gives you insights into customers’ behavioural changes over time, and the ability to make an informed design (and business) decisions faster, with more confidence. And the benefits of using in-depth data to personalize experiences translates into increased purchases and brand affinity. Critical insights, powered by sophisticated data to deliver more value.
Our team can also create a technical design that helps our clients understand the technical workflow of the project. In technical design, we define technology stack for all the components of the app, third-party integrations and interactions of services and APIs.
Focusing on the core principles of UI design and functionality implementation, we design and deliver responsive and cross-platform compatible designs to ensure that it works across different platforms.
We deliver our best efforts to ingeniously convert your ideas and thoughts into a clear and fully functional design. We design user interfaces that conform to what the user requires and understands.
branding
04
Win Hearts & Minds
Build a distinctive, consistent brand that people remember – and that creates positive emotional connections with your products.
• Identify trends
• Research and Analysis
• SWOT analysis and Positioning
• Branding book and guidelines, so you know exactly how to integrate your new brand (colors, fonts, imagery, iconography, logo usage, etc)
• Stationery Design (business cards, letterheads, envelope designs)
Marketing research into your target market is critical for effective brand development. The reality is that professional market research will give you critical insights into who the target is, what they like/dislike, what their challenges are.
We start by rolling up our sleeves and delving deeply into what makes your organization stand apart — your history, challenges, competition, audience, and opportunities. Ultimately, what we are going to figure out is: What is your brand strategy?
Strengths, Weaknesses, Opportunities, Threats
SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.
1. Does the brand resonate with your target audience?
2. In what ways is the brand aligned with your current mission and business direction?
3. What aspects of the brand can be perceived poorly?
4. Can the brand align with any negative entities, organizations, or ideologies?
5. Are there inauthentic elements of the brand?
Results That Speak
Hear From Our
Satisfied Clients
Game-Changer!
Working with Sonnie Design was a game-changer for our platform. Their UX/UI team not only made our site visually stunning, but also intuitive and user-friendly. They took the time to understand our audience and goals, and delivered a design that elevated our entire digital experience.
Rob Collier
CEO of Collectively Ventures
Our creativity and unique approach are the keys to success of our business.
Denise Terry
CEO of Sonnie Design
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